I have chosen to write about makeup in the 1960's as It's my favourite era for makeup and fashion and I enjoy recreating these looks and giving them a modern up to date twist.
In the 1960's women were changing from being housewives to becoming working woman and pursuing careers . After the war ended in 1945 there was a consumer 'boom' with people becoming more interested in fashion and cosmetics as they had been deprived of that for so long during the war. Women wanted to look glamorous and fashionable.
The Make up look of the sixties was bold dramatic eyes and polished eyebrows with neutral shades on the lips - dark red lips was frowned upon on young women. In the 60's the fashion designer Mary Qaunt brought out a range of cosmetics in more up to date formulations than beofre with innovative cheek contour shades and highlighters which seemed to have revolutionised make up at the time. She provided information leaflets and diagrams to show how to apply the makeup to get the wide eyes, hollow cheek eye look which was fashionable at the time but very different from the make up trends of past eras.
On the eyelids a pale base was used and then a darker colour was used to highlight the crease of the eyelid, eyelashes were as long as possible and women frequently drew eyelashes on the bottom line of their eye, replicating the makeup of the likes of Twiggy and Edie Sedgwick, this gave the illusion of massive eyes. The rest of the make up was kept neutral, with cheeks being contoured to give the look of good bone structure. I love the 1960's make up look as it is a lot cooler and classier than the fake tanned, over powering looks that are fashionable today!
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